How not to do it

There’s a great post over on TechnologyEvangelist about Budweiser’s failing online TV network, including a wise assessment of where they went wrong and some great advice on how to do better.

‘ was doomed from the start. It attempted to build buzz around something not very buzzworthy, spent WAY too much money to ever be profitable in the imagined time frame, and generally used content created for pay by people who didn’t drink Bud except at client meetings.’

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